Vanish.
The ask was simple enough, to build on our existing global creative platform to introduce Vanish to US consumers. Of course, introducing a new brand being outspent in a cluttered category meant we had to be scrappy about it…
![Screenshot 2023-01-05 at 12.45.33 PM.png](https://images.squarespace-cdn.com/content/v1/601af80ecb4be523f0be6334/6338515c-c990-418f-95a5-6d252ae0457a/Screenshot+2023-01-05+at+12.45.33+PM.png)
![Screenshot 2023-01-05 at 12.45.59 PM.png](https://images.squarespace-cdn.com/content/v1/601af80ecb4be523f0be6334/00e08139-2f9e-47b2-97b2-21f41b14c6b5/Screenshot+2023-01-05+at+12.45.59+PM.png)
![Screenshot 2023-01-05 at 12.46.18 PM.png](https://images.squarespace-cdn.com/content/v1/601af80ecb4be523f0be6334/62c4a1c4-b2bc-4edb-be8c-c876ab35e556/Screenshot+2023-01-05+at+12.46.18+PM.png)
![Screenshot 2023-01-05 at 12.46.24 PM.png](https://images.squarespace-cdn.com/content/v1/601af80ecb4be523f0be6334/1e4949a1-3e4d-4c62-9fff-ba8eebf61b5e/Screenshot+2023-01-05+at+12.46.24+PM.png)
![Screenshot 2023-01-05 at 12.46.39 PM.png](https://images.squarespace-cdn.com/content/v1/601af80ecb4be523f0be6334/2a55b2d9-bf57-47b7-92c0-354fdf84117c/Screenshot+2023-01-05+at+12.46.39+PM.png)
![Screenshot 2023-01-05 at 12.46.54 PM.png](https://images.squarespace-cdn.com/content/v1/601af80ecb4be523f0be6334/0fb0e0b2-e040-4e66-b27e-a719d545b39d/Screenshot+2023-01-05+at+12.46.54+PM.png)
The ask was simple enough, to build on our existing global creative platform to introduce Vanish to US consumers. Of course, introducing a new brand being outspent in a cluttered category meant we had to be scrappy about it…