Adidas .
The forum. An OG in the sneaker game. Recent history has seen an uptick in interest among already noisy categories, but how can we grow the forum opportunity while riding its current wave of momentum? The ongoing challenge is to keep the forum in the cultural conversation. In a constant stream of hype how do we break through to elevate the voice of the forum.
A Forum for New York, by New York.
Find your forum at Forum Forever — the Adidas Forum sneaker comes to life in an immersive multi-room exhibit celebrating the past, present, and future of the Forum x New York City through artful expression and rediscovery.
Forum Forever
CD: Annalise Fowler
Designer
Experiential Producer: Juels Pierrot
AD: Sara “Tex” Gomez