Custom Cash Card.

 

Since Citi’s new Custom Cash Card is a different kind of cash back card – one that actively adapts to your shopping behaviors, we’ll have Michaela Jaé Rodriguez play a game of Buy or Bye-Bye with CCC, where we offer her items curated to her taste, as well representative of the different spend categories, to see what Michaela Jaé's preferences are and even speak to purchases she's made in the past that she wouldn't make again. Cow print pants, well those might go bye bye, but a stunning trench coat for fall? Always in style. That's the beauty of Custom Cash, Michaela Jaé's impeccable taste can change and evolve, since no matter how her priorities shift, she's always getting the joy of cashback.

CD: Michelle Underwood

Director: Josh Victor Rothstein

Executive Producer: Blake Swerdloff

AD: Sara “Tex” Gomez

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